How the AI SDR works, from research to replies.
See how 17Signal reads your website, finds companies and people to contact, writes emails, sends them, and handles replies.
How work moves from domain to booked meeting
Each agent owns a specialized domain. No bloated monolithic prompts — deterministic code manages the state machine, while LLMs handle language and commercial judgment.
Deep Context & ICP Discovery
Point 17Signal at your domain. In 60 seconds, agents extract your true differentiators, ICP buyer personas, and competitive landscape without manual prompts.
- Autonomous website ingestion & positioning extraction
- Dynamic ICP persona segmentation & qualification criteria
- Competitive angle detection & unique value prop synthesis
- No manual prompt engineering or lengthy onboarding calls
High-growth SaaS teams lose 4+ hours/week wrestling with legacy sequencers and dirty contact data.
Why modern teams replace legacy outreach
Compare how account research, message preparation, mailbox controls, and reply handling are organized.
| Capability | Manual process | Standalone sequencer | 17Signal workflow |
|---|---|---|---|
| Onboarding & Setup Time | Research and setup handled by the team | Lead import and sequence setup | Enter your domain to see a campaign plan |
| Personalization Depth | Written individually | Template fields and manual editing | Emails based on company research |
| Deliverability & DNS Management | Depends on the team's setup | Depends on connected mailboxes | Use your mailboxes or managed ones |
| Inbound Reply Handling | Reviewed by a person | Inbox or connected automation | Sort replies and review responses |
| Monthly Cost | Varies by team and market | Varies by product and data source | $49 or $99 monthly, plus optional refills |
Built for pipeline durability, not spam volume
We designed 17Signal to maximize positive commercial replies, protect sender domains, and eliminate mechanical busywork.
Deterministic State Machines
Persisted runs, short worker leases, idempotency keys, and retry dates let the orchestration service resume work after interruptions without duplicating campaign actions.
Timezone-Aware Jitter
Outbound emails dispatch during the recipient's local business hours with randomized delays, simulating genuine human sending patterns that mailbox providers trust.
Hot-Lead Review Windows
Configure instant auto-send or set a safety review window (e.g. 2 hours) before AI drafts dispatch to hot leads, giving you full control when you want it.